AI-generated imagery
AI-generated imagery
AI-generated imagery
Using AI the right way
Using AI the right way
Using AI the right way
AI can be a powerful creative tool when it’s used with intent. Not as a shortcut, but as a way to solve real production challenges. In the right situation, it helps generate concepts and visuals faster, explore more directions, and build content that would otherwise require significant time and budget. The key is knowing when AI adds value, and pairing it with strong art direction and manual refinement so the final result stays credible, on-brand, and purpose-built.
AI can be a powerful creative tool when it’s used with intent. Not as a shortcut, but as a way to solve real production challenges. In the right situation, it helps generate concepts and visuals faster, explore more directions, and build content that would otherwise require significant time and budget. The key is knowing when AI adds value, and pairing it with strong art direction and manual refinement so the final result stays credible, on-brand, and purpose-built.
AI can be a powerful creative tool when it’s used with intent. Not as a shortcut, but as a way to solve real production challenges. In the right situation, it helps generate concepts and visuals faster, explore more directions, and build content that would otherwise require significant time and budget. The key is knowing when AI adds value, and pairing it with strong art direction and manual refinement so the final result stays credible, on-brand, and purpose-built.
Summer campaign visuals,
created in the winter
Summer campaign visuals,
created in the winter
Summer campaign visuals,
created in the winter
Demerx is a Swedish outdoor shower brand focused on clean design and a premium “summer at home” feeling. They needed lifestyle-led campaign visuals for ads, but since it was winter they didn’t have any seasonal imagery—only isolated product shots on a white background. To solve this, I generated believable summer environments using AI to create the setting and mood, then composited Demerx’s real outdoor shower into each scene in Photoshop. I carefully matched perspective, lighting, shadows, and materiality so the product felt naturally placed and the final visuals looked photographic, credible, and consistent with the brand.
Demerx is a Swedish outdoor shower brand focused on clean design and a premium “summer at home” feeling. They needed lifestyle-led campaign visuals for ads, but since it was winter they didn’t have any seasonal imagery—only isolated product shots on a white background. To solve this, I generated believable summer environments using AI to create the setting and mood, then composited Demerx’s real outdoor shower into each scene in Photoshop. I carefully matched perspective, lighting, shadows, and materiality so the product felt naturally placed and the final visuals looked photographic, credible, and consistent with the brand.
Demerx is a Swedish outdoor shower brand focused on clean design and a premium “summer at home” feeling. They needed lifestyle-led campaign visuals for ads, but since it was winter they didn’t have any seasonal imagery—only isolated product shots on a white background. To solve this, I generated believable summer environments using AI to create the setting and mood, then composited Demerx’s real outdoor shower into each scene in Photoshop. I carefully matched perspective, lighting, shadows, and materiality so the product felt naturally placed and the final visuals looked photographic, credible, and consistent with the brand.
Scaling a signature illustration style
Scaling a signature illustration style
Scaling a signature illustration style
Kakservice is a Swedish fundraising brand known for its classic cookie tins and a very distinctive illustration style. For a series of ads, the goal was to create new campaign visuals that felt instantly recognizable as Kakservice. AI was a smart fit here because it made it possible to produce fresh illustrated scenes fast, while staying close to the brand’s established style and character. It also allowed us to create more class- and team-driven situations than the existing image library offered, without relying on a traditional photo shoot. I used AI to generate the base illustrations, then refined details and layout to match the brand’s look and tone.
Kakservice is a Swedish fundraising brand known for its classic cookie tins and a very distinctive illustration style. For a series of ads, the goal was to create new campaign visuals that felt instantly recognizable as Kakservice. AI was a smart fit here because it made it possible to produce fresh illustrated scenes fast, while staying close to the brand’s established style and character. It also allowed us to create more class- and team-driven situations than the existing image library offered, without relying on a traditional photo shoot. I used AI to generate the base illustrations, then refined details and layout to match the brand’s look and tone.
Kakservice is a Swedish fundraising brand known for its classic cookie tins and a very distinctive illustration style. For a series of ads, the goal was to create new campaign visuals that felt instantly recognizable as Kakservice. AI was a smart fit here because it made it possible to produce fresh illustrated scenes fast, while staying close to the brand’s established style and character. It also allowed us to create more class- and team-driven situations than the existing image library offered, without relying on a traditional photo shoot. I used AI to generate the base illustrations, then refined details and layout to match the brand’s look and tone.
A future-forward handbook
A future-forward handbook
A future-forward handbook
Autocom develops professional diagnostic tools and software for vehicle workshops. For a sales handbook they wanted a consistent set of visuals with a life-like 3D and AI-forward vibe. Something that signaled modern technology while still feeling approachable and vehicle-focused. AI let me quickly explore multiple scenarios, angles, and moods within one cohesive visual direction, and build imagery that matched the handbook’s messaging without relying on traditional photo production. The result was a flexible image system that felt future-facing, on-brand, and easy to scale across sections and formats.
Autocom develops professional diagnostic tools and software for vehicle workshops. For a sales handbook they wanted a consistent set of visuals with a life-like 3D and AI-forward vibe. Something that signaled modern technology while still feeling approachable and vehicle-focused. AI let me quickly explore multiple scenarios, angles, and moods within one cohesive visual direction, and build imagery that matched the handbook’s messaging without relying on traditional photo production. The result was a flexible image system that felt future-facing, on-brand, and easy to scale across sections and formats.
Autocom develops professional diagnostic tools and software for vehicle workshops. For a sales handbook they wanted a consistent set of visuals with a life-like 3D and AI-forward vibe. Something that signaled modern technology while still feeling approachable and vehicle-focused. AI let me quickly explore multiple scenarios, angles, and moods within one cohesive visual direction, and build imagery that matched the handbook’s messaging without relying on traditional photo production. The result was a flexible image system that felt future-facing, on-brand, and easy to scale across sections and formats.
