Autocom
Autocom
Case
Case
Case
Website, concept and visual identity refresh
Website, concept and visual identity refresh
Website, concept and visual identity refresh
My roll
My roll
My roll
UX/UI, art direction and graphic designer
UX/UI, art direction and graphic designer
UX/UI, art direction and graphic designer
The brief
The brief
The brief
Modernize Autocom’s website and visual identity with a focus on emphasizing the company’s technical expertise. The challenge was to create a tech-driven look and feel that resonates with Autocom’s audience while developing a flexible concept that distributors could easily use to promote and sell the products.
Modernize Autocom’s website and visual identity with a focus on emphasizing the company’s technical expertise. The challenge was to create a tech-driven look and feel that resonates with Autocom’s audience while developing a flexible concept that distributors could easily use to promote and sell the products.
Modernize Autocom’s website and visual identity with a focus on emphasizing the company’s technical expertise. The challenge was to create a tech-driven look and feel that resonates with Autocom’s audience while developing a flexible concept that distributors could easily use to promote and sell the products.
The soloution
The soloution
The soloution
AI-generated imagery and video were used to shape a high-tech, modern expression for both the website and visual identity. We developed a clear concept built around the idea that Autocom, through its products, empowers mechanics to become heroes.
AI-generated imagery and video were used to shape a high-tech, modern expression for both the website and visual identity. We developed a clear concept built around the idea that Autocom, through its products, empowers mechanics to become heroes.
AI-generated imagery and video were used to shape a high-tech, modern expression for both the website and visual identity. We developed a clear concept built around the idea that Autocom, through its products, empowers mechanics to become heroes.
Deepdive
Deepdive
Deepdive
The "hero maker" narrative became the foundation for strong personas and tailored sales materials, helping distributors effectively communicate the product’s value. Based on a study of 600 mechanics, we uncovered key insights into their daily challenges, motivations, and professional identity. These findings revealed that mechanics don't just want efficient tools — they want recognition, confidence, and support in their evolving roles within an increasingly complex automotive landscape.
With this in mind, we positioned Autocom not just as a tool provider, but as a catalyst for professional pride. The mechanic isn’t just a user — they’re the hero of the story. And Autocom is the product that helps them solve problems faster, work smarter, and stay ahead of technological shifts.
Visually and verbally, the concept is brought to life through clear, purposeful storytelling and a design language rooted in precision and innovation. The AI-generated imagery added a futuristic edge that mirrors the product's capabilities, while the tone of voice remained grounded and empowering.
The concept also served a practical purpose: giving Autocom's distributors a strong and consistent framework to build on — easy to adapt across markets, but anchored in a universally resonant message.
The "hero maker" narrative became the foundation for strong personas and tailored sales materials, helping distributors effectively communicate the product’s value. Based on a study of 600 mechanics, we uncovered key insights into their daily challenges, motivations, and professional identity. These findings revealed that mechanics don't just want efficient tools — they want recognition, confidence, and support in their evolving roles within an increasingly complex automotive landscape.
With this in mind, we positioned Autocom not just as a tool provider, but as a catalyst for professional pride. The mechanic isn’t just a user — they’re the hero of the story. And Autocom is the product that helps them solve problems faster, work smarter, and stay ahead of technological shifts.
Visually and verbally, the concept is brought to life through clear, purposeful storytelling and a design language rooted in precision and innovation. The AI-generated imagery added a futuristic edge that mirrors the product's capabilities, while the tone of voice remained grounded and empowering.
The concept also served a practical purpose: giving Autocom's distributors a strong and consistent framework to build on — easy to adapt across markets, but anchored in a universally resonant message.
The "hero maker" narrative became the foundation for strong personas and tailored sales materials, helping distributors effectively communicate the product’s value. Based on a study of 600 mechanics, we uncovered key insights into their daily challenges, motivations, and professional identity. These findings revealed that mechanics don't just want efficient tools — they want recognition, confidence, and support in their evolving roles within an increasingly complex automotive landscape.
With this in mind, we positioned Autocom not just as a tool provider, but as a catalyst for professional pride. The mechanic isn’t just a user — they’re the hero of the story. And Autocom is the product that helps them solve problems faster, work smarter, and stay ahead of technological shifts.
Visually and verbally, the concept is brought to life through clear, purposeful storytelling and a design language rooted in precision and innovation. The AI-generated imagery added a futuristic edge that mirrors the product's capabilities, while the tone of voice remained grounded and empowering.
The concept also served a practical purpose: giving Autocom's distributors a strong and consistent framework to build on — easy to adapt across markets, but anchored in a universally resonant message.
