Dura
Dura
Case
Case
Case
Branding, visual strategy and nomenclature
Branding, visual strategy and nomenclature
Branding, visual strategy and nomenclature
My roll
My roll
My roll
Lead designer
Lead designer
Lead designer
The brief
The brief
The brief
Rebrand Remagruppen into a modern, purpose-driven corporate group with a clear visual identity. The new brand needed to communicate sustainability, reliability, and future focus, and be appealing to a wide range of stakeholders, from potential acquisitions to ESG investors. The assignment also included developing a new name that could carry the brand into its next chapter.
Rebrand Remagruppen into a modern, purpose-driven corporate group with a clear visual identity. The new brand needed to communicate sustainability, reliability, and future focus, and be appealing to a wide range of stakeholders, from potential acquisitions to ESG investors. The assignment also included developing a new name that could carry the brand into its next chapter.
Rebrand Remagruppen into a modern, purpose-driven corporate group with a clear visual identity. The new brand needed to communicate sustainability, reliability, and future focus, and be appealing to a wide range of stakeholders, from potential acquisitions to ESG investors. The assignment also included developing a new name that could carry the brand into its next chapter.
The soloution
The soloution
The soloution
Developing a grounded and evolving visual identity that reflects Dura’s long-term commitment to sustainability. Crafting a visual language combining modern typography, warm colors, and dynamic yet balanced graphic elements , to support Dura’s evolution into a Nordic leader in sustainable property services.
Developing a grounded and evolving visual identity that reflects Dura’s long-term commitment to sustainability. Crafting a visual language combining modern typography, warm colors, and dynamic yet balanced graphic elements , to support Dura’s evolution into a Nordic leader in sustainable property services.
Developing a grounded and evolving visual identity that reflects Dura’s long-term commitment to sustainability. Crafting a visual language combining modern typography, warm colors, and dynamic yet balanced graphic elements , to support Dura’s evolution into a Nordic leader in sustainable property services.
The logo and the name
The logo and the name
The logo and the name
Dura’s logo is designed to reflect the company’s personality and core values. It combines a stable and confident wordmark with a warm and organic symbol. The symbol is inspired by the mathematical Möbius strip, representing the concept of infinity and cyclical change. Like Dura itself, the Möbius strip is a symbol of diversity and unity — its simple form remains continuous and ever-evolving. This reflects Dura’s ability to grow and adapt without losing its core essence.
The name “Dura” is derived from the word “durable,” chosen for its brevity, clarity, and ease of recall — perfectly encapsulating the brand’s promise of lasting reliability.
Dura’s logo is designed to reflect the company’s personality and core values. It combines a stable and confident wordmark with a warm and organic symbol. The symbol is inspired by the mathematical Möbius strip, representing the concept of infinity and cyclical change. Like Dura itself, the Möbius strip is a symbol of diversity and unity — its simple form remains continuous and ever-evolving. This reflects Dura’s ability to grow and adapt without losing its core essence.
The name “Dura” is derived from the word “durable,” chosen for its brevity, clarity, and ease of recall — perfectly encapsulating the brand’s promise of lasting reliability.
Dura’s logo is designed to reflect the company’s personality and core values. It combines a stable and confident wordmark with a warm and organic symbol. The symbol is inspired by the mathematical Möbius strip, representing the concept of infinity and cyclical change. Like Dura itself, the Möbius strip is a symbol of diversity and unity — its simple form remains continuous and ever-evolving. This reflects Dura’s ability to grow and adapt without losing its core essence.
The name “Dura” is derived from the word “durable,” chosen for its brevity, clarity, and ease of recall — perfectly encapsulating the brand’s promise of lasting reliability.
