47th Göteborg Filmfestival
47th Göteborg Filmfestival
Case
Case
Case
Branding, visual strategy and nomenclature
Branding, visual strategy and nomenclature
Branding, visual strategy and nomenclature
My roll
My roll
My roll
Lead designer
Lead designer
Lead designer
The brief
The brief
The brief
Support the Göteborg Film Festival with design and print production. While the visual identity was already developed, the challenge was to adapt it consistently across a wide range of formats. From trailers and digital ads to printed materials and large-scale signage. The goal was to strengthen the festival’s overall communication and help attract a younger audience.
Support the Göteborg Film Festival with design and print production. While the visual identity was already developed, the challenge was to adapt it consistently across a wide range of formats. From trailers and digital ads to printed materials and large-scale signage. The goal was to strengthen the festival’s overall communication and help attract a younger audience.
Support the Göteborg Film Festival with design and print production. While the visual identity was already developed, the challenge was to adapt it consistently across a wide range of formats. From trailers and digital ads to printed materials and large-scale signage. The goal was to strengthen the festival’s overall communication and help attract a younger audience.
The soloution
The soloution
The soloution
Developing a cohesive visual system with templates for print and digital assets. Beyond the original scope, I also took full responsibility for all video content, from trailers and ads to the official festival film and tribute videos. To reach a younger audience, I proposed and launched the festival’s TikTok presence, creating platform-specific content that broadened its appeal.
Developing a cohesive visual system with templates for print and digital assets. Beyond the original scope, I also took full responsibility for all video content, from trailers and ads to the official festival film and tribute videos. To reach a younger audience, I proposed and launched the festival’s TikTok presence, creating platform-specific content that broadened its appeal.
Developing a cohesive visual system with templates for print and digital assets. Beyond the original scope, I also took full responsibility for all video content, from trailers and ads to the official festival film and tribute videos. To reach a younger audience, I proposed and launched the festival’s TikTok presence, creating platform-specific content that broadened its appeal.
A side project, turned into real traction. From zero to 800 followers, videos with more than 100k views and thousands of likes. Without spending a single penny.
(side note: the last video I uploaded was the "Thank You" one)
If you want the long verison
If you want the long verison
If you want the long verison
I joined the team as a project-based Graphic Designer, but quickly found myself driving much more than layout work. The visual identity was already set, but lacked structure. So I built it. Based on a set of AI-generated shapes, I developed a cohesive visual system that could scale across all channels: from trailers to tickets, and from banners to backstage passes.
I produced the majority of the festival’s physical materials, everything from signage, posters, vinyl wraps and nametags, to large-scale prints and environmental design for expo spaces. To streamline production, I created templates for print, social, and internal assets, making it easier (and faster) to execute everything with consistency.
I was also fully responsible for all video content. That meant animating ad material, editing trailers, creating award ceremony graphics, and producing the official festival intro. I also cut the tribute films for honorary guests Ewan McGregor and Sidse Babett Knudsen, as well as the main commercial that ran across platforms. To do this, I handled all film rights coordination with distributors and took care of post from start to finish.
Though not in my brief, I also took initiative to build a clearer strategy for content, particularly aimed at younger audiences. I supported this shift by developing a TikTok strategy and presence, as well as supporting with interviews and event documentation throughout the festival week.
Results compared to the previous year
– In-cinema ticket sales up 15%
– Unique visitors up 3%
– Student attendance up 40%
The festival got younger, louder, and visually sharper. And I got to do what I do best: build smart systems that give creativity more room to play.
I joined the team as a project-based Graphic Designer, but quickly found myself driving much more than layout work. The visual identity was already set, but lacked structure. So I built it. Based on a set of AI-generated shapes, I developed a cohesive visual system that could scale across all channels: from trailers to tickets, and from banners to backstage passes.
I produced the majority of the festival’s physical materials, everything from signage, posters, vinyl wraps and nametags, to large-scale prints and environmental design for expo spaces. To streamline production, I created templates for print, social, and internal assets, making it easier (and faster) to execute everything with consistency.
I was also fully responsible for all video content. That meant animating ad material, editing trailers, creating award ceremony graphics, and producing the official festival intro. I also cut the tribute films for honorary guests Ewan McGregor and Sidse Babett Knudsen, as well as the main commercial that ran across platforms. To do this, I handled all film rights coordination with distributors and took care of post from start to finish.
Though not in my brief, I also took initiative to build a clearer strategy for content, particularly aimed at younger audiences. I supported this shift by developing a TikTok strategy and presence, as well as supporting with interviews and event documentation throughout the festival week.
Results compared to the previous year
– In-cinema ticket sales up 15%
– Unique visitors up 3%
– Student attendance up 40%
The festival got younger, louder, and visually sharper. And I got to do what I do best: build smart systems that give creativity more room to play.
I joined the team as a project-based Graphic Designer, but quickly found myself driving much more than layout work. The visual identity was already set, but lacked structure. So I built it. Based on a set of AI-generated shapes, I developed a cohesive visual system that could scale across all channels: from trailers to tickets, and from banners to backstage passes.
I produced the majority of the festival’s physical materials, everything from signage, posters, vinyl wraps and nametags, to large-scale prints and environmental design for expo spaces. To streamline production, I created templates for print, social, and internal assets, making it easier (and faster) to execute everything with consistency.
I was also fully responsible for all video content. That meant animating ad material, editing trailers, creating award ceremony graphics, and producing the official festival intro. I also cut the tribute films for honorary guests Ewan McGregor and Sidse Babett Knudsen, as well as the main commercial that ran across platforms. To do this, I handled all film rights coordination with distributors and took care of post from start to finish.
Though not in my brief, I also took initiative to build a clearer strategy for content, particularly aimed at younger audiences. I supported this shift by developing a TikTok strategy and presence, as well as supporting with interviews and event documentation throughout the festival week.
Results compared to the previous year
– In-cinema ticket sales up 15%
– Unique visitors up 3%
– Student attendance up 40%
The festival got younger, louder, and visually sharper. And I got to do what I do best: build smart systems that give creativity more room to play.