PIRR provides AI-generated erotica for young women and non-binary individuals. The purpose of the app is to normalize desire, reduce stigma and offer a safe alternative to products that often feel either clinical or overtly explicit. Designing for a topic that is personal and emotionally charged required a careful balance between aesthetic expression and functional responsibility.

The project began with market research and competitor analysis to map expectations, behaviours and gaps in the existing landscape. The insights pointed to a clear need for an experience that is both respectful and engaging. A product that users can trust, while still feeling excited and curious.

A key feature of PIRR is the collaborative writing mode, where users and AI create content together. We tested different flows based on early sketches to ensure that the experience felt intuitive and fluid. The emphasis was on making the interaction feel natural rather than technical, with clear states, predictable transitions and a tone that supports exploration.

Visually, the design is built around discretion and elegance. A dark interface provides both privacy and atmosphere, while black-and-white imagery and fine-lined iconography introduce a sense of sophistication. The color palette, that is primarily black with warm apricot tones and white details, creates a controlled, intimate mood. The typography is modern, legible and flexible across different weights, supporting both short prompts and longer texts.

Together, these choices underscore a core idea: PIRR should feel like a private space where users can explore desire without judgment. The final result is an app experience that is visually distinct, emotionally aware and strategically grounded in user needs.