SCA x Ski Team Sweden
SCA x Ski Team Sweden
Case
Case
Case
Film campaign and organic content strategy
Film campaign and organic content strategy
Film campaign and organic content strategy
My roll
My roll
My roll
Content strategist, social media
Content strategist, social media
Content strategist, social media
The brief
The brief
The brief
Increase awareness of SCA among ski-interested audiences in northern Sweden by using SCA’s role as the climate sponsor for the Swedish national ski team. The goal was to create an entertaining film concept and an organic content strategy designed to reach and engage audiences.
Increase awareness of SCA among ski-interested audiences in northern Sweden by using SCA’s role as the climate sponsor for the Swedish national ski team. The goal was to create an entertaining film concept and an organic content strategy designed to reach and engage audiences.
Increase awareness of SCA among ski-interested audiences in northern Sweden by using SCA’s role as the climate sponsor for the Swedish national ski team. The goal was to create an entertaining film concept and an organic content strategy designed to reach and engage audiences.
The soloution
The soloution
The soloution
We developed a social-first strategy built around a series of long- and short-form films designed for organic reach. By adapting the storytelling to each platform, the campaign maximized spread and engagement while reinforcing SCA’s connection to skiing, the forest and climate responsibility.
We developed a social-first strategy built around a series of long- and short-form films designed for organic reach. By adapting the storytelling to each platform, the campaign maximized spread and engagement while reinforcing SCA’s connection to skiing, the forest and climate responsibility.
We developed a social-first strategy built around a series of long- and short-form films designed for organic reach. By adapting the storytelling to each platform, the campaign maximized spread and engagement while reinforcing SCA’s connection to skiing, the forest and climate responsibility.
Social content and organic reach
Social content and organic reach
Social content and organic reach
My focus was to shape and execute the social media side of the campaign, with an emphasis on light, accessible content designed for organic reach. We leaned into a relaxed and entertaining tone, using the athletes as natural attention drivers. Well-known skiers functioned as clear entry points, making people stop scrolling and engage before the brand message gradually came through.
To extend reach organically, we worked with collaboration posts, encouraging the athletes to share content through their own channels. This allowed the campaign to travel beyond SCA’s platforms and into already engaged ski communities.
The concept, Skogens kraft, placed the athletes directly in the forest to visually connect performance with nature. Each film explored a different type of strength drawn from the forest, reinforcing the idea that it is an essential source of energy, focus and resilience. Within this storytelling, we subtly integrated SCA’s climate perspective, highlighting the long-term value of the forest and the company’s responsibility toward it, without making the message feel forced or instructional.
My focus was to shape and execute the social media side of the campaign, with an emphasis on light, accessible content designed for organic reach. We leaned into a relaxed and entertaining tone, using the athletes as natural attention drivers. Well-known skiers functioned as clear entry points, making people stop scrolling and engage before the brand message gradually came through.
To extend reach organically, we worked with collaboration posts, encouraging the athletes to share content through their own channels. This allowed the campaign to travel beyond SCA’s platforms and into already engaged ski communities.
The concept, Skogens kraft, placed the athletes directly in the forest to visually connect performance with nature. Each film explored a different type of strength drawn from the forest, reinforcing the idea that it is an essential source of energy, focus and resilience. Within this storytelling, we subtly integrated SCA’s climate perspective, highlighting the long-term value of the forest and the company’s responsibility toward it, without making the message feel forced or instructional.
My focus was to shape and execute the social media side of the campaign, with an emphasis on light, accessible content designed for organic reach. We leaned into a relaxed and entertaining tone, using the athletes as natural attention drivers. Well-known skiers functioned as clear entry points, making people stop scrolling and engage before the brand message gradually came through.
To extend reach organically, we worked with collaboration posts, encouraging the athletes to share content through their own channels. This allowed the campaign to travel beyond SCA’s platforms and into already engaged ski communities.
The concept, Skogens kraft, placed the athletes directly in the forest to visually connect performance with nature. Each film explored a different type of strength drawn from the forest, reinforcing the idea that it is an essential source of energy, focus and resilience. Within this storytelling, we subtly integrated SCA’s climate perspective, highlighting the long-term value of the forest and the company’s responsibility toward it, without making the message feel forced or instructional.