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Case
Visual identity and website
My roll
Branding, UI and UX design
The Brief
Create a strong and clear visual identity and a website for the new solar cell company Visol, that makes them stand out from the crowd. The visual identity should feel modern and sleek, while reflecting their sunny and energetic image.
The Solution
Designing a modern, sophisticated and bright visual identity with warm colors that reminds you of a sunrise. The website features an intuitive user interface and have an UX design that is easy to navigate and understand. This helps Visol establish a strong and memorable brand identity that will help them stand out in the competitive solar cell industry.
Visol
Research
- Background research
- External analysis
Visual identity
- Graphic profile
- Brand guidelines
- Wireframes
Website building
- UI design
- UX testing
- Webflow
The website
The calculator
The process
The first step in the process was to create a visual identity that accurately represented the brand's image and values. We worked closely with the client to understand their needs and preferences and to identify the key characteristics that should be reflected in the brand's visual identity.
Based on the brief and our discussions with the client, we chose a color palette and typography that conveyed energy, positivity, and modernity. I created a logotype that was unique and memorable and reflected the brand's values. We also developed brand guidelines that ensured consistency across all communication from Visol.
When it comes to the website the goal was to create a user-friendly experience that was accessible to all visitors. To achieve this, we followed the guidelines from the WCAG to ensure that the website was accessible to everyone. We also used the principles of UX-design to make navigation and the user experience on the website as smooth and intuitive as possible. This involved conducting user research, creating user personas, and designing wireframes and prototypes to test the website's usability and effectiveness.
To better showcase Visol's products and services, we decided to create an interactive solar effect calculator that visualized the benefits of solar energy solutions. This was an innovative way to engage visitors and encourage them to explore the various products and services that Visol offers. To create the solar effect calculator, I used a combination of web development tools and techniques. I used Webflow, a website builder that allowed us to design and build the website quickly and efficiently. We also used JavaScript to create the interactive elements of the calculator. Try the calculator here.
